SMM Panel Statistics 2026
What SMM panels really charge, how many services they list and which platforms they sell, from the public service lists of 36 SMM panels and 118,334 services. Every figure is a median with each panel counting once, and no panel is named.
Data collected 5 November 2026 · Published by Eva Panel · Free to cite (CC BY 4.0) · How to cite
- Panels studied
- 36
- Services analysed
- 118,334
- Services on a typical panel
- 1,772
- 1,000 Instagram followers, typical price
- $3.74
Key findings
- 1,000 Instagram followers cost $3.74 at a typical panel. The middle half of panels charge between $2.39 and $6.13, a spread of 2.6 times.
- Followers cost about 6 times as much as likes on Instagram ($3.74 against $0.63 per 1,000).
- Views are sold for fractions of a cent: a typical $0.01 per 1,000 Instagram views and $0.0591 per 1,000 TikTok views.
- YouTube subscribers are the most expensive common service, at a typical $27.55 per 1,000.
- A typical panel lists 1,772 services; the middle half list between 633 and 6,129.
- Instagram, YouTube, Telegram and TikTok make up 60% of a typical catalogue.
- 32.5% of services advertise a refill guarantee, and 29.1% are aimed at a single country or language.
Typical prices per 1,000
In US dollars. Typical is the median of each panel's median price; middle half is the range the middle 50% of panels fall in; cheapest offer is the median of each panel's lowest price, usually a "no refill" service.
| Service | Typical | Middle half of panels | Cheapest offer | Panels |
|---|---|---|---|---|
| Instagram followers | $3.74 | $2.39 – $6.13 | $0.60 | 33 |
| Instagram likes | $0.63 | $0.37 – $1.14 | $0.11 | 31 |
| Instagram views | $0.01 | $0.0047 – $0.02 | $0.0012 | 31 |
| TikTok followers | $2.94 | $2.24 – $5.44 | $1.14 | 31 |
| TikTok likes | $0.85 | $0.67 – $1.60 | $0.29 | 30 |
| TikTok views | $0.0591 | $0.0435 – $0.12 | $0.0065 | 31 |
| YouTube views | $1.34 | $0.93 – $3.48 | $0.43 | 30 |
| YouTube subscribers | $27.55 | $15.71 – $40.19 | $1.00 | 27 |
| YouTube likes | $1.43 | $1.01 – $3.30 | $0.43 | 34 |
| Telegram members | $1.00 | $0.60 – $1.26 | $0.13 | 30 |
| Telegram post views | $0.11 | $0.0666 – $0.20 | $0.0028 | 30 |
| Facebook page followers | $0.71 | $0.45 – $1.09 | $0.17 | 31 |
| X (Twitter) followers | $10.16 | $4.65 – $19.23 | $1.22 | 30 |
| X (Twitter) likes | $3.75 | $2.29 – $4.66 | $0.98 | 28 |
| Spotify plays | $0.58 | $0.35 – $0.87 | $0.17 | 26 |
What panels sell: share of a catalogue by platform
The average share of a panel's services for each platform, and how many of the 36 panels sell it at all.
- Instagram 18.8% · 35/36 panels
- YouTube 16.9% · 35/36 panels
- Telegram 12.6% · 33/36 panels
- TikTok 11.6% · 34/36 panels
- Facebook 9.2% · 34/36 panels
- Spotify 6.3% · 27/36 panels
- X (Twitter) 5.5% · 34/36 panels
- Website traffic 3.2% · 26/36 panels
- Twitch 1.1% · 26/36 panels
- LinkedIn 1.1% · 28/36 panels
- Kick 1.0% · 24/36 panels
- Threads 0.5% · 25/36 panels
- Snapchat 0.4% · 22/36 panels
- Discord 0.3% · 20/36 panels
- Other platforms 11.7% · 35/36 panels
Catalogues: size, refills and targeting
- Services per panel, middle half
- 633 – 6,129
- Services advertising a refill
- 32.5%
- Services saying "no refill"
- 9.6%
- Aimed at one country or language
- 29.1%
Currencies
29 of the 36 panels price their services in US dollars; the others use Pakistani rupees, Indian rupees, Indonesian rupiah and Turkish lira. Our sample was found through search results and links between panels, so read this as a picture of well-known English-language panels, not of the whole market.
What this means if you run a panel
Prices for the same service vary a lot between panels, so a fixed markup set once can leave you far above the market on one service and selling at a loss on another when your provider's rate changes. Compare your rates with the typical prices above, price each service from your provider's current rate, and check what an order really earns with the free SMM panel profit calculator. The cheapest offers are almost always "no refill" services that drop: list them clearly, and keep a refill version for customers who care.
Methodology
- Panels: 36 SMM panels whose service list is public, found through search results in several countries and through links between panels. Panels whose list needs an account, or whose robots.txt asks crawlers to stay away, were left out.
- Collection: one request per panel for its public services page on 5 November 2026.
- Currency: prices converted to US dollars at that day's exchange rates. One panel showed no currency and was left out of the prices.
- Classification: each service sorted by its own name (platform and what it delivers). Packages that are not priced per 1,000, and services that are not a simple count (live streams, stories, comments, automatic likes, watch time and similar), are not in the price table.
- Weighting: every figure is a median across panels, with each panel counting once, so a panel with 9,000 services does not outweigh one with 200. A figure is published only when at least 10 panels contribute.
- Limits: these are listed prices, not what customers paid, and the same name can hide very different quality. The sample is not random.
How to cite
These figures are free to use under CC BY 4.0. Please credit Eva Panel with a link to this page:
Eva Panel (2026). SMM Panel Statistics 2026. https://evapanel.com/smm-panel-statisticsOr as a link on your site:
<a href="https://evapanel.com/smm-panel-statistics">SMM panel statistics</a> (Eva Panel, 2026)Frequently asked questions
How much do SMM panels charge for 1,000 Instagram followers?
In our study of 36 public SMM panels, the typical price was $3.74 per 1,000 Instagram followers. The middle half of panels charged between $2.39 and $6.13, and the cheapest offer at a typical panel was $0.60 (usually a "no refill" service).
How many services does an SMM panel offer?
The typical panel in our study listed 1,772 services. The middle half listed between 633 and 6,129, and the smallest and largest listed 37 and 9,445.
Which platforms do SMM panels sell the most services for?
Instagram (18.8% of a typical catalogue), YouTube (16.9%), Telegram (12.6%) and TikTok (11.6%) together make up about 60% of the services a panel lists.
Can I use these figures in my own article?
Yes. The figures are free to use under the Creative Commons Attribution 4.0 licence: please credit "Eva Panel" with a link to this page. The table is also available as a CSV file.
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